Warner Bros Discovery Signs Deal With Measurement Firm VideoAmp As Industry Continues To Explore Nielsen Alternatives – Deadline
Warner Bros Discovery has enlisted measurement firm VideoAmp to track ad campaigns across screens for the company’s network and brand portfolio, which spans sports, news, lifestyle and entertainment. An announcement of the companies’ agreement said it followed the completion of a “first-of-its-kind test-and-learn” process designed to turn up alternative ways to gauge video ad performance. … Read more