Oatly: growth flop leaves vegan drink group tired and emulsional

Swedish oat-milk maker Oatly is losing its froth. The company deployed quirky advertising and marketing to popularise a dairy alternative. Oat milk is now one of the fastest-growing plant-based milk in the US. But Oatly may have bitten off more than it can chew. The group’s ambitious plan to build and operate its own factories … Read more