‘Gangnam Style’ at 10: How Psy’s smash hit sent Korean culture global

The early 2010s were an era of instant hits. From the “Harlem Shake” to “Party Rock Anthem”, digital platforms ushered in a new era of publicity — and virality. On July 15, 2012, South Korean singer and rapper Psy broke onto the global music scene with a bright blue tuxedo, an unforgettable horse-riding dance and … Read more